Getting your marketing mix right is a delicate operation, with brand strategy, email and organic and paid marketing all playing an important role. Zeykar helps to nurture your earned and owned data without the risk posed by other advertising platforms who might increase pricing, change algorithms or alter privacy policies.
So, don’t bet the farm on ad spend and paid channels. To truly reap the rewards of your hard earned client base and maximise return on your marketing investment, prioritise a comprehensive email strategy. Usually, that goes a little something like this.